Own Your Niche by Building a Niche Community
In 1997, David Steele was making the transition from a professional therapist to relationship coach. Part of his strategy was to become a center of influence and THE Relationship Coach for his community. David decided to launch his own virtual...

Grab Your Share of Untold Amounts of Advertising Dollars
If you advertise in any way, the following information could show you how to find and utilize untold advertising dollars you may not be aware of. In the mid 80’s I was an account executive for a radio station located in Santa Rosa, California....

Will Seminars Get You Clients?
  I often suggest public speaking as a powerful way to show prospective clients what you can do. Many professionals and consultants have built successful practices by giving free presentations to associations, businesses, and educational...

Getting The Big Picture Series: Part 6-"The Free-Way" #2
Is your business suffering? Can't seem to get noticed by the search engines? You might want to work on your Link Popularity. If you've ever taken the time out to analyze other top ranking pages you would have noticed that they tend to have lots...

Two kinds of Advertising for a Marketing Strategy
Advertising is the lifeblood of any business. If you do not learn how to advertise your products and services both efficiently and effectively, you won't be in business long. While the Internet has lessened or eliminated many of the costs normally...

Marketing Tourism Online, Part Two: Attracting Visitors to your Websit..
This is part two of an article series which will introduce some basic strategies, considerations, elements, and techniques for marketing tourism products online. We plan to update and refine these articles as situations change and when we have new...

Marketing Tourism Online, Part One: The Basics
This is part one of an article series which will introduce some basic strategies, considerations, elements, and techniques for marketing tourism products online. We plan to update and refine these articles as situations change and when we have new...

Is Your Yellow Pages Ad Putting Cash in Your Pocket... or Sucking Cash..
Any idea? It’s a question that more than a few Yellow Page advertisers ponder. If you are currently spending money every month to run an ad in your local directory, you don’t want to wrestle with that question. You want to know that your investment...

3 Things Every Yellow Pages Advertiser Needs to Know
Too many business owners and marketers know that Yellow Pages advertising has an incredible amount of potential… but they don’t quite know how to take advantage of it. Fortunately, it’s a mystery that’s solved pretty easily once an advertiser knows...

5 Steps To Successful Joint Ventures
Most Internet Marketing related ezines have carried at least one article on Joint Ventures; probably many. JV's are THE MOST preferred and fastest way to increase sales and cash flows. It's no longer a secret! Everyone knows a good JV is the...

Does Your Copy Look "Fake" To the Search Engines?
From the early days of search engine optimization, keywords and content have always been vital to achieving your goals. Starting back in the days when we used to shove every slightly relevant keyword into our Meta tags, it has been obvious that...

Avoid the Top 10 Network Marketing Mistakes
Just completed this for the December Noni Pearls Magazine, thought I would share it with all of you. Hope you enjoy it. Avoid the most common mistakes Here are the 10 most common mistakes that networkers make. These mistakes are often ones...

How "Available" are YOU?
The internet can be pretty scary at times. Do you realise how easy it is to access your personal information? Your phone number, name, address? Even get driving instructions on how to get to your location (if you're in the USA)?? Did you know that...

Creating Customer Value
The purpose of business is to create and retain a customer. Much has been written about customer orientation, customer relationship management (CRM), Customer Lifetime Value (CLV) metrics, Customer Centric organization models, customer retention,...

So What's Your Argument?
Arguments aren't always bad things. Sometimes They're used to convince someone of an important point they may not yet realize. You've probably used arguments in this way most of your life in fact! Maybe you wanted to go somewhere and had to...

The Boy Who Cried Wolf Redux
You've probably heard the story of the Boy Who Cried Wolf. The problem is that the child was looking for attention and thought it would be fun to scream at the top of his lungs that a wolf was nearby. Each time he did, the entire town came running...

The Key to Eliminating Objections and Increasing Sales
You're in a meeting with a promising prospect. You review the project and the services you provide and then, just when you're hoping to get the okay, the prospect raises an objection. They may tell you: "I haven"t got the time right now." "Send me a...

Does Becoming a Published Author Enhance a Business?
There is a boom occurring lately, especially in the online world. More and more business people are authoring their own print book and e-books. These materials can run the gamut from information books to personal life stories, as well as coaching...

Getting The Big Picture Series: Part 5-"The Free-Way" #1
Will the search engine's take notice of you? Search engine placement is the most important aspect of internet marketing promotion. What is a search engine? The search engines function is to search the entire Internet, site or database under your...

Search Engine Tips & Techniques
As you are building your site or getting your site built, you need to do as much as you can to ensure higher rankings in the search engines. There are a variety of little tips and techniques you can use to do this. Meta tags & keywords - Meta tags...

Interview with a "Video Virgin"
Shani Alexander is the founder of Relocations Made Easy (www.relocations-made-easy.com) which produces an interactive website and CDROM tool that advises people on how to make a stress free relocation to a new city. To create her interactive...

The Impact of Price Popularity on Profits
The goal of almost every business owner is to generate a profit either for themselves or their shareholders. This can be challenging at best. So much thought and effort go into running a business, accounts payable, accounts receivable, dealing with...

Are You a Cultivator or a Harvester?
As a result of providing marketing consulting, training and coaching to a variety of individuals and industries over the years, I have come to recognize that people generally approach the business building process in one of two ways. Everyone...

What is Pay-Per-Click?
Pay-per-click (PPC) advertising is when an advertiser pays for each qualified click that sends a search engine user (i.e., visitor) to the advertiser’s web page. PPC requires the advertiser to bid on key words or key word phrases chosen by the...

What is Search Engine Optimization?
It is no secret that search engines are the number one traffic generating method for driving visitors to the different web sites. Search engines are very useful in helping people find the relevant information they seek on the Internet. The major...