San Francisco-Based Company Introduces Pay-Per-Call Advertising
Is a phone call better than a click? Pretty soon advertisers will be able to make the final call on that question. Ad developers are pushing a new type of paid search ad dubbed "pay-per-call." The technology for pay-per-call was actually...

10 Valuable Tips For Ezine Publishers
1. Write your own articles. Your articles will give you an effective way to build up your status as an expert by sharing your tips and advice with your readers. Your articles will also help you to effectively promote your business through your...

10 Phone Marketing Mistakes to Avoid
"I hate making marketing calls. I don’t know what to say and how to say it. I’ve been assigned to find new clients and in the past 4 weeks I brought in zero new clients." Do you ever feel this way? Are you tired of being turned down? Are you...

30 Tips for Keeping Meeting Expenses to a Minimum
Money makes the world go ‘round. And when it comes to meeting planning, money can probably get you whatever you want. However, few event planners have the luxury of an unlimited budget. Your boss may like to drink champagne on a beer budget. In...

Like it or not…You’re in SALES!
Mention the word sales or salesman and two out of three people get a little clammy under the skin. “I hate sales people and I could never do what they do!” is what many say at the mere thought of having to sell something. How wrong they are. Here is...

The Top 7 Sales Blunders
We all make mistakes when selling our product or service. Here are the most common mistakes people make. I have to admit I have made many of mistakes listed in this article even though I have been teaching this stuff for almost a decade. I hope you...

How to Build A Steady Stream of Customers--Step One
The success of a small business depends upon a steady stream of good customers. To build that stream of customer a business owner must examine five critical points in their business operations. This is the first in a series of five articles that...

How to Have Your Own Online Party
Online parties can be a successful and fun way to build your home business. These parties are similar to home parties except that you do not have to pay a small fortune for refreshments and snacks! ;-) You can have your party in a free or low cost...

A LESSON IN ADVERTISING FROM THE EIGHTEENTH CENTURY
Back in the 1760s, the great Dr Samuel Johnson delivered himself of the dictum that ‘promise, large promise is the soul of advertising’. It’s a good thought, a great thought; and I contend that what was true then is equally true today. But it seems...

7 Quick Marketing Tips To Uplift Your Profits
1. Publish an ezine. Your ezine will help you to stay in touch with your visitors, sell your products, and promote affiliate programs you've joined to your subscribers. Get more people to join your ezine by offering a bonus for subscribing to your...

Do You Know When You Are Being Sold To?
Britney Spears has recently caused controversy with suggestions that the ad campaign for her new fragrance range uses subliminal or hidden messages in its efforts to convince potential buyers. Advertisers have long been aware of the power of...

Finding The Cheap Clicks
As anyone who uses Pay Per Click (PPC) advertising in their marketing campaign knows, getting your ad copy on the front page of a search results listing is becoming more expensive by the day. It’s a new phenomenon known as ‘keyword fatigue’, and...

Low-Cost Marketing With Postcards
Here's a simple way you can generate lots of sales leads ...or traffic to your web site. Use postcards. They're highly effective and very low-cost. Plus, postcards provide the following 6 unique advantages over most other types of advertising. 1....

Six Marketing Tips for Trade Show Success
A trade show is an ideal way of showcasing your products and services to a large number of prospects all at the one location and at the same time. Thoroughly planned marketing is the key to success at your next industry related exhibition. The...

Resource Allocation
So here you are…a business owner. Bravo! You’ve got a catchy name, you’re equipped with all the right tools, your website is up, and now you’re ready to do business. So you start to network online, join the right groups, check out search engine...

Do I Need Raised Letter or Full Color Business Cards?
If you've been searching around for business cards that will best represent the image you want to portray for your business, then you've no doubt encountered many options. The Big Two, as I like to think of them, are "Raised Letter" and "Full...

10 Profitable Ways To Elevate Your Subscriptions
1. Swap sponsor, feature, classified or solo ads. Use your unique selling proposition to create ad copy for these swaps and also in all your promotions for your ezine. 2. Swap "thank you" page ads. Promote other ezines on the page your new subs...

A Simple Link Creates a Win/Win
As the number of websites increases by the minute, most people are seeking effective methods to gain as much visibility on the Internet as possible. A great way to do this is by offering a website link exchange, also referred to as reciprocal...

Progressive Headlines Guide Customers To Buy
Headlines are, without a doubt, one of the most important elements in copywriting. As has been said countless times before, if you don't get your readers’ attention with the headline, the chance of them reading your copy is virtually none. But...

Online Music Marketing: Math or Myth?
Making money from music online: NARIP and the Hype Council help the record industry face the facts and expose the fiction – a report by The G-Man. The numbers are supposed to be big in online marketing, but are they significant in the online...

Getting Lucky with Systematic marketing
In early-August, I got a call from Barbara at the Association of Management Consultants wanting to know whether I was interested in running a marketing workshop for their members. I asked how she had gotten my name; Barbara told me Jeff had referred...

The Truth About Traffic Exchange Programs and Guaranteed Traffic
It's about time someone let the cat out of the bag, regarding traffic exchange programs and guaranteed traffic. I wasn't seeing the truth being written about the subject anywhere, so I decided to take it upon myself to reveal the truth about...

The Truth About The Fallacy Of "7"
Ted Nicholas is a marketer with a proven track record. He has started, operated and sold 21 profitable businesses, and is responsible for the direct or indirect publishing of hundreds of books and publications. Ted Nicholas is a well- known and...

How to Write Adverts that Forces People to Respond
Think for a moment some day and consider the kind of advertising you see in your post box, on the TV, on your computer, on the radio, etc. Then ask yourself this question, 'Would I buy this or not?' If you say 'No,' then ask yourself why. If you say...

How To Jump Start ANY Business
Typically it is said that when you open up a new venture, it takes fro 2 to 5 years of steady growth before you can call it a success. All things considered, this is true and because it is true, it is all the more important to do everything...