Generating Publicity: Will The Media Be Interested In My Product/Busin..
When it comes to launching a new business or product, some marketing consultants might say that EVERY product is appropriate for a publicity or media exposure campaign. That is true to a degree, but as a PR/publicity professional and former media...

Anxious About Your Public Relations?
Shooting from the hip always creates anxiety. Especially when managers order a communications tactic here, another there, but fail to base them on a realistic public relations goal and strategy. One that could increase the chances they’ll get...

How To Stay Motivated When Business Is Slow
Let's say you get sick of the rat race, and decide to start your own business. You do your research and set up the business. now the only problem is that orders are not coming as quick as you would like, and you begin to wonder if you made the right...

How To Get $1,000 From A 1,000-Subscriber Ezine
I still wonder why some people can make only $100-$300 per month from their own ezine. Personally, I strongly believe that anyone who have more than 1,000 subscribers in his ezine should make at least $1,000 a month. However, what I have said is...

Moving From A Weekend Hobby To Career In The Arts
Building a career as an artist takes hard work. Because the field attracts so many talented people, jobs in this field remain competitive. If you major in an art program at the university level, the focus is not on business, but in studio art,...

Create a Blueprint For YOur Success
Having a strong foundation enables you to build a thriving,profitable life and business. A simple method to create this foundation is with Discovery, Vision, Planning and Benchmarking, the four cornerstones of your life as well as your...

Is Network Marketing Easy??
I personally believe we do a dis-service to the industry and ourselves if we openly state...or even allude...that NWM is easy. It's not. Nor is any business....WAH or brick & mortar. Anyone who does say different is not being wholly truthful. I find...

Find a Methodology and Minimize Investment Madness
There are many reasons to be investing these days, and too much opportunity to not have your money working for you. However, I believe the majority of people dread having to deal with investment matters, and tend to jump into purchases and then...

How To Profit From Initial Consultations
"I'd love to work with you, but…" How many times have you heard these words? As a professional service provider looking to grow your business, isn't it sometimes frustrating to hold an initial session with someone who you'd love to work with but...

The 6 Stages of Modern Career Development
Career experts say that people will change careers (not jobs) 5-7 times in a lifetime. This being true, career management is an important life skill to develop and cultivate. There are six stages of modern career development: Assessment,...

Reaping The Amazing Benefits of Writing E-zine Articles
Marketing on a budget is tough. This is a universal truth that all small business owners face. The most effective small business frugal marketing strategy available is writing and submitting articles to web sites, e-zines, magazines and...

Tired Of Being Broke?...Learn How To Force Banks To Give You Money!
Imagine...obtaining credit that's incredibly easy...opening doors of opportunity you never even considered being possible. Credit which will allow you to take the dream vacation of a lifetime, drive luxury cars, dress in the latest fashions, achieve...

Managing Performance Every Day
The scenario… The company has decided it needs to eliminate costs. Hundreds of jobs are on the line. The executives of each division have been directed to cut costs by 35%. The tension throughout the company is so thick you can cut it with a...

10 Ways To Work Through A Business Slowdown
In running any kind of business, it's inevitable that sometimes business will slow down. This might occur due to an upcoming holiday, seasonal variations, or uncontrollable circumstances. As a small-business owner, you have a choice in terms of how...

10 Tips To Overcome Your Fear Of Selling
Ahh. Selling. Sometimes, this is a word that is dreaded and feared by all but the most intrepid business owners. It seems that, even though we all know we need to "sell" our products and services, many of us feel fearful or anxious about actually...

Learned Any "Secrets" Lately?
I mean, REAL secrets about business success - the ones that will make you rich? You know as well as I that there really isn't any such thing as a secret - just a truth that you haven't discovered yet. (I read that somewhere and I don't know who...

Are YOUR Toes Bruised?
What a question! What's THAT supposed to mean? I ask the question because so many people today who profess to be interested in operating their own business spend far too much time "tire-kicking." While I would never underestimate the importance of...

How We Eluded The Bear Of 2000
The date October 13, 2000 will forever be embedded in my mind. It was the day after our mutual fund trend tracking indicator had broken its long-term trend line and I sold 100% of my clients’ invested positions (and my own) and moved the proceeds to...

How Do I Bring Consulting Into My Lease Purchase Business
As you are making your cold calls on property, you will run into sellers that are having a hard time selling, however, the numbers just don't work for you to take on the deal. Do you just say, "I can't work with those numbers". Heck, no. In fact, I...

How To Create A Better Brochure
Having a quality brochure makes a positive impression on a potential customer. It gives the appearance that you’re serious about your business. And it may give you an advantage over competitors who don’t use brochures. Printing technology has...

Do Lifestyle Funds Provide Greater Security?
With the stock market stubbornly refusing to settle down and smooth out, Wall Street has been scrambling to come up with "product" they can sell to gun shy investors. One such new concept is the Lifestyle fund; an extremely diversified package...

The Solution-Sell is a Myth!
Who among us is not already up to here with the omni-smarts who wax poetic the benefits of "Solution Selling." Now it may seem strange for me, the author of the book “Up Your Income! Solution Selling for Profitability” to cast aspersions on the...

Succession Planning? ... Not on My Watch!
At first blush, it would appear there is no shortage of Succession Planning Advocates convinced in theory, the importance and benefits of corporate Succession Planning. In practice, however, real succession planning - or the overt lack thereof -...

Solve Your Health Care Headaches With A PEO!
There are many complications to being a small business owner but none so pressing as the need for health, dental and life insurance. Many small business owners obtain coverage through the employment of their spouse. However, there are just as many...

Building A Sales Force That Pays For Itself
The elements involved in building a sales force, especially one that pays for itself and also adds value to any business, are many and varied. The whole purpose and direction of a sales manager needs to be directed to creating a sales force that...