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Trade Show Tactics Revealed Being part of a trade show gives small business a chance to experience economies of scale and to mix around with the big guys. This may also be the most stressful period for the PR Dept. head as he will hope that R & D people will be able to bring...
How To Find An Investment Advisor Do you think you need an Investment Advisor? Hold on before you answer because this is sort of a trick question. Also, I am definitely biased because I am an Investment Advisor. Nonetheless, I think I can assist you in looking at this issue in a way...
The Inside Scoop on Mutual Fund Rip Offs The bear market that showed up at the end of 2000 has every brokerage house-as well as the entire mutual fund industry-scrambling to find creative ways to boost both their image and bottom line. Unfortunately, this is often at the investors'...
How to pay less and get more: Discount broker vs professional How do you invest? What do you really pay? At the end of the day, what are your real results? These are questions smart investors should be asking themselves (but usually don't). In this era of more fees, misc. charges, holding periods and back end...
Your Worst Enemy To Successful Investing - The Media How do you make your investment decisions and where do you get your information? If you're like most of the people I know, you look to the experts.
That's fine, however it's important to be aware that for every expert, there's an opinion and for...
So, Why Don't You Tell Me About Yourself? "So, why don't you tell me about yourself?" is the most frequently asked interview question. It's a question that most interviewees expect and the one they have the most difficulty answering. Though one could answer this open-ended question in a...
“The ‘Matrix’ Is Real: 5 Ways to Pull Yourself Free and Live More Pros.. As millions of people flood cinemas to see the new “Matrix” movie, most of them will have no idea that in fact they’re plugged into a real-life matrix.
However, the real life matrix is not run by power-hungry computers; it has everything to do with...
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The Conflict of Interest Game Disgruntled investors are going after Wall Street once again, this time accusing one of investment bank Morgan-Stanley's high-tech mutual funds of making biased stock picks.
Recent lawsuits allege the Morgan Stanley Technology fund was influenced...
Negotiating and Sales Skills Are Critical When I first started getting active in creative real estate, my skill set at negotiating was very weak. I had done the telemarketing thing for American Express as a financial planner and had studied and learned a few techniques. On the surface one...
Why Selling on Lease Options is Glorified Landlording I might upset some folks with this one, but that's okay as I think it's important to get some of my experiences into the light of day. If you fully believe the hype that you won't have any landlording responsibilities by selling on a lease option,...
Defining Your Goals Probably one of the most important things we do with our Partnering For Your Success students is to help them define their goals. We discuss their need for both short and long term goals. This might sound trite to you, or you might say, Yeah,...
The Demise of Buy & Hold Based on consistent results I think Buy & Hold should be renamed Buy, Hold & Bye-Bye. It sounded great for a while, especially for the huge majority of investors who don't have the time or interest in really doing due diligence on investments....
Build Confidence & Credibility: First-person Pronouns Get Your Message.. Irritating speech habits destroy our professional credibility. Examples of irritating speech habits are sentences that end with dangling prepositions (Where did you hang your coat at?) and conversations peppered with “ums,” “uhs,” “like,” and other...
Take It To The Customer In the past, purchasing ad space was the solution to every entrepreneur's marketing challenge. Then it was direct mail, followed by telemarketing. But with advertising and postage costs on the rise, these tactics have lost some of their appeal....
Becoming A Solution To Your Customers Problems Those of us in home based and small businesses are in effect selling our product. So becoming an effective salesperson is very important. Remember, however, that selling is not the only thing you do. Don’t forget to use your time wisely.
What you...
How To Build a Profitable Business It’s never too soon to start saying thanks to your clients, vendors and referral sources for what they contribute to your business. Everyone loves to be appreciated and acknowledged, so start now and do something every month.
Keep in contact with...
PR Buyers Beware! It can bite you and waste your public relations budget when the program emphasizes communications tactics instead of how to make certain your key outside audiences understand who and what you are.
Especially sad when tactics are placed in motion...
The Seven Deadly Sins of Web Business Design Before you take a road trip it is usually a good idea to know where you are going. It is the same when you are building a business, creating a marketing plan or building your web site. Know what your end result will be when you are planning and...
Recessions Don't Last Forever! Recessions Don’t Last Forever!
It could, but what if it doesn’t?
Will you be prepared?
Will those key external audiences of yours, whose behaviors REALLY affect you, look favorably at you and your business?
Because, once the economy emerges...
