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How To Have An Effortless Life This Article is About: Small Business Plans by Lorraine Pirihi, Lor. Isn't that an appealing title? How to Have an Effortless Life! Well guess what? The only time your life will be effortless is when you're buried six feet under.
It takes effort to get results, and not just any effort, it takes smart effort. You...
Time for a Clean Out This Article is About: Abc Financial Services by Lorraine Pirihi, Lor. Time has flown. It's been six months since you came back from your relaxing holiday over Xmas and New Year.
Remember when you charged into the office that first day, all primed to make the new year the best ever. You made a New Year's Resolution...
Bankruptcy Basics This Article is About: Free Financial Planning by James H. Dimmitt, Jam. According to the American Bankruptcy Institute “household debt is at a record high relative to disposable income.” The Administrative Office of the U.S. Courts reported that the number of filings for the year ended March 31, 2003 “exceeded 1.6...
Data Delivers Credibility This Article is About: Financial Planning Professionals by Robert F. Abbott, Rob. Over the past couple of days I've been setting up visitor counters, so people in another organization can accurately count the number of people who visit their event.
They got the idea (and the counters) from an association I belong to, and they,...
Preparing For Your Media Interview This Article is About: Access Financial Services by Judy Jernudd, Jud. Media interviews are an important part of an overall public relations campaign. Any size company from entrepreneur to Fortune 500 can benefit from media interviews. Always arrive for a media interview prepared and early. We've seen competent CEOs...
Public Relations Productivity This Article is About: Access Financial Services by Robert A. Kelly, Rob. Should it be measured in “publicity by the pound,” or by how well external audience behaviors help achieve the organization’s key objectives?
I opt for holding public relations responsible, first, for recognizing that people act on their perception...
Business Opportunity Seeker Excommutercated This Article is About: Free Sample Business Plan by Bruce Scher, Bru. Are you tired of commuting to work, racing the clock to get there on time, dressing in work clothes everyday, and feel like your whole life is just stuck in traffic. If you do, use these proven 12 free tools, to start your business opportunity at...
Rat Race Blues E-book Review This Article is About: Financial Planning Book by Bonnie Jo Davis, Bon. RAT RACE BLUES: How To Break The StrangleholdDarlene Arechederra DAR N-Centives476 Old Smizer Mill Rd. #155, St. Louis, MO 63026, 636-343-5495October 2002, ISBN: None, Format: E-book92 pages, $16.95http://www.RatRaceRemedies.com
Rat Race Blues...
7 Habits of Highly Successful Small Business Owners This Article is About: Small Business Funding by Lorraine Pirihi, Lor. Do you spend every waking minute in your business? Do you find it difficult to take time out for you? Are you constantly working in a mess?
Unfortunately there are far too many business owners working too long and too hard. They tend to be involved...
Email Etiquette 1 This Article is About: Automotive Financial Services by Kathie M. Thomas, Kat. I thought it might be worth visiting some email etiquette for all as the majority of the readers of this newsletter are now on email.
It is important to consider that when emailing people you are on show, whether you like it or not, 24 hours a...
Why Public Relations Doesn't Just Happen This Article is About: Financial Planning Tool by Diane T. Creston, Dia. Public relations is a very important part of the marketing mix. A successful PR campaign provides third-party endorsement of products or services which is something no other marketing element can deliver. Many people think that once a company...
Media Star Power Book Review This Article is About: Financial Planning Book by Bonnie Jo Davis, Bon. Media Star Power: ABCs to Successful TV, Radio, Print & Net Interviews
Judy Jernudd
MindShelf Publishing
270 North Canon Drive, #1175, Beverly Hills, CA 90210 310-306-6999
June 2003, ISBN: 0-9722398-3-9
194 pages,...
Do You Have A Press Package? This Article is About: Estate Financial Planning by Sue and Chuck DeFiore, Sue. How do you make a friend of the media? A press package can go a long way in helping you deal with the media. It allows you to have everything you need handy.
Many individuals in the media will ask you to send yourpress package to them, so it is...
How Do I Define My Market? This Article is About: Central Financial Services by Sue and Chuck DeFiore, Sue. Your market is who you want to reach. Your customer. Who is your average customer? What is your estimate of total market size? What territory do you intend to serve? Will you offer a variety of products or services?
The more specific...
How to Choose the Proper Entity for Your Business This Article is About: Business Startup Funding by Tim Randle, Tim. First, let me state that I'm not an attorney and the rest of this article is just based on my experiences so I'd advise you to contact John Hyre at www.realestatetaxlaw.com to get some solid, specific advice on your particular situation.
Also, this...
How to Get Fast Cash without Breaking the Bank This Article is About: Marketing Business Plan by Caterina Christakos, Cat. Many of us rack our brains for the perfect job or business opportunity to bring in extra cash. We think that we need to come up with some brilliant plan to earn the money for a nice vacation, down payment on a car or some extra cash for our kid’s...
Rules of the Game This Article is About: Cmre Financial Services by Burt Dubin, Bur. We're talkin' about the game of being an expert at what you do. These rules are unforgiving. Break them and a remorseless force simply sweeps you off the board, clicks you off the screen—and you're not even history. You're nuthin', baby.
Abide by...
Adding Art to Business Spaces This Article is About: Business Plan Templates by Lise Richards, Lis. Larger companies have learned that collecting art adds something special to its overall corporate image. An art collection may include art on display in waiting, or general areas. Larger collections may focus on education programs for the employees...
Who Is Running Your Business? This Article is About: How To Business Plan by Gerry Rose, Ger. How many times have you heard, "I couldn't make the meeting. My customer needed me." On the other hand, one of my favorites is, "I jump through hoops for my clients."-and then after four months of jumping, the client doesn't call back. I often...
A Well-Oiled Strategy Machine This Article is About: First Command Financial Services by Robert A. Kelly, Rob. Yes, that’s what public relations really is when it tracks important external audience perceptions and follow on behaviors. And again when it does something about those perceptions and behaviors by reaching, persuading and moving to actions you...
Trade Show Tactics Revealed This Article is About: Company Business Plan by Colin Ong TS, Col. Being part of a trade show gives small business a chance to experience economies of scale and to mix around with the big guys. This may also be the most stressful period for the PR Dept. head as he will hope that R & D people will be able to bring...
