Managers: Why Not PR Like This?
I mean public relations that presumes from the get-go that the right message, strategy and communications tactics can change perceptions among each of your business, non- profit or association audiences. And do so in a way that produces the...

Speaking Body Language
I observed an almost surreal event when I was a business student.At the front of the classroom, an entrepreneur was practicing a pitch he would make later to venture capital firms. Specifically, he was talking about a technology his firm had...

The Cost of Going Public in the United States
The following data is taken from "Going Public" by James B. Arkebauer (1994) and the IPO cost website at: http://www.intranet.ca/~tgil/p2.htmlYou should keep in mind that costs vary based upon the complexity, the size of the underwriting and the...

Let The Market Choose Your Price?
Setting the correct price is hard for any on-line business, and there are plenty courses and manuals dedicated to this delicate subject.You want to have a price that will make you a profit, obviously. But you also want to have happy customers who...

Help Your Kids Learn More About Managing Their Personal Economy
Remember when cash was a tangible commodity in all of our personal economies? As kids, we went to the bank, shopped with our parents and frequently watched them pay with cash. Now with cash on the endangered species list, today’s kids see their...

Alarming Marketing Trend
One key discipline of successful direct marketing has been to test marketing communications tactics to continually improve results. There is now an alarming trend according to a recent survey that we conducted among business-to-business marketers...

Buying New Construction...How Do I Begin?
The prospect of shopping for a new construction residence can be quite daunting, but the rewards of owning a brand new home out-weight the disadvantages if you know the potential pitfalls. The following are important considerations: Overall Dollar...

How Well Do You Speak?
The ability to speak well can enhance your career, clinch a sale, sell a point of view and increase your business productivity. 1.The most important objective of any speaker is to appear credible and knowledgeable about their subject. Speak to your...

Using Sector Funds to Construct Diversified Mutual Fund Portfolios
‘Sector funds are too risky.’ ‘I doubled my money with Fidelity Select Technology in 12 months!’ ‘Avoid sector funds.’ If all of this sounds confusing, you are not alone. Sector funds are among the more misused and misunderstood investments. So, how...

Increase Your Income Through International Trade
If you operate a small business, you may feel that your income potential is quite limited. However, you can increase and diversify your income through international trade. 1. Importing Retail store owners can find additional products to sell from...

In Praise of Personal Pronouns
Rudolph Flesch, a pioneering advocate of readability, put great stock in the liveliness of the written word.One way of getting that liveliness into our writing, he said, is to use the personal pronouns: you, me, I, we, us, he, she, him, her, and...

Don't Sell Your House--Ever!
Keeping your existing house when you buy a new one could be THE most profitable financial decision you could make. Consider the following:1. Second stream of income: When you move to another place and keep your current house as a rental, this gives...

How a Photoswitch Saved My Job
In 1996 I was employed as maintenance supervisor at an olive cannery in the heart of California’s fertile San Joaquin valley. We were restarting the cannery after an extended shutdown while the cannery changed owners. This was my first opportunity...

Why Small- and Medium-Sized Businesses Should
As the owner or an employee of a small- to medium-sized business, you might have never thought about media monitoring. Maybe you are not even sure what exactly is meant by this and have thus ignored it so far. But you should take some time to get...

The Seven Secrets to New Age Leadership
Did you ever notice that In our American culture, we have the tendency to look outside of ourselves for leadership? That’s a trap. Isn’t it time we looked inside ourselves to see how we can be the leader we want and need to be in the 21st century? I...

Top 10 Ways to Turn Clients Into Raving Fans
Do you find great joy in being a coach? If so, you will find that your enthusiasm is contagious and will attract clients. Be sure to develop a superb and supportive community. Enlist them in building a practice and in supporting you as you...

Getting Results from Your Writing & Speaking
When we communicate, we usually want something to happen. We want results. And, when we’re conscious of results, we’re seeking effective communication. To put it another way, the effectiveness of communication can be measured by the responses it...

Make Sure You Get The Customer Perspective
Businesses that fail, often forget to seek out the customer perspective. I have talked to some folks at businesses that were less than succesful, and when asked if they actively seek out customer comments, the answer invariably is no. Why don't they...

The 8 Biggest Mistakes When Designing Portfolios - and How To Avoid Th..
Are you as good an investor as you think? Do you consider yourself a well-informed investor able to anticipate and avoid nearly all pitfalls associated with investing? Chances are, you are making one of the common errors that could cost you hundreds...

11 Moments of Truth
These moments come when a customer or client… 1. Hears someone else praise you or your work. 2. Likes your physical presentation (appearance, voice, and smile). 3. Is touched intellectually and emotionally by what you say. 4. Recognizes you...

Online Forex
Q1: When you consider that the foreign exchange market has become the world's largest financial market, with over $1.5 trillion USD traded daily, where does it go from here? A1:The FX market is unique, in the UK there is no central exchange, we...

Self Promotion Is Easy and Fun
Stop thinking of marketing in the traditional sense of advertising – the thousands of ads interrupting your day via mail, spam, television, radio and now even movie theatre advertising. These messages seedily creep into our lives and personal space...

Private Mortgage Insurance (PMI)
If your down payment on a home is less than 20 percent of the appraised value or sale price, you must obtain private mortgage insurance, known as PMI, with your lender. This will enable you to obtain a mortgage with a lower down payment because your...

Focus on a Trade - Not a Discount
Smart buyers will always ask for a better price. Unfortunately, too many sales people and business owners automatically think that reducing their price is the most effective way to respond to this request. However, negotiating is not always about...

Is The Traditional Press Review Still A Business Tool Of The Future?
Press reviews are a common and basic feature for surveying the market situtation, your company’s public image and the coverage of your competitor’s business. Only if you are well-informed about theses topics, you can make sound business decisions....