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Managers: Why Not PR Like This? This Article is About: Intermediate Financial Management by Robert A. Kelly, Rob. I mean public relations that presumes from the get-go that the right message, strategy and communications tactics can change perceptions among each of your business, non- profit or association audiences. And do so in a way that produces the...
Speaking Body Language This Article is About: Certificate Financial Planning by Robert F. Abbott, Rob. I observed an almost surreal event when I was a business student.At the front of the classroom, an entrepreneur was practicing a pitch he would make later to venture capital firms. Specifically, he was talking about a technology his firm had...
The Cost of Going Public in the United States This Article is About: Intermediate Financial Management by William Cate, Wil. The following data is taken from "Going Public" by James B. Arkebauer (1994) and the IPO cost website at: http://www.intranet.ca/~tgil/p2.htmlYou should keep in mind that costs vary based upon the complexity, the size of the underwriting and the...
Let The Market Choose Your Price? This Article is About: Financial Planning Courses by Stuart Reid, Stu. Setting the correct price is hard for any on-line business, and there are plenty courses and manuals dedicated to this delicate subject.You want to have a price that will make you a profit, obviously. But you also want to have happy customers who...
Alarming Marketing Trend This Article is About: Financial Management Information by M. H. “Mac" McIntosh, M. . One key discipline of successful direct marketing has been to test marketing communications tactics to continually improve results. There is now an alarming trend according to a recent survey that we conducted among business-to-business marketers...
Buying New Construction...How Do I Begin? This Article is About: Financial Management Training by Sheldon Salnick, She. The prospect of shopping for a new construction residence can be quite daunting, but the rewards of owning a brand new home out-weight the disadvantages if you know the potential pitfalls. The following are important considerations: Overall Dollar...
How Well Do You Speak? This Article is About: Financial Management Training by Sandra Schrift, San. The ability to speak well can enhance your career, clinch a sale, sell a point of view and increase your business productivity. 1.The most important objective of any speaker is to appear credible and knowledgeable about their subject. Speak to your...
In Praise of Personal Pronouns This Article is About: Personal Financial Planning Software by Robert F. Abbott, Rob. Rudolph Flesch, a pioneering advocate of readability, put great stock in the liveliness of the written word.One way of getting that liveliness into our writing, he said, is to use the personal pronouns: you, me, I, we, us, he, she, him, her, and...
Don't Sell Your House--Ever! This Article is About: Financial Retirement Planning by Neeraj Varma, Nee. Keeping your existing house when you buy a new one could be THE most profitable financial decision you could make. Consider the following:1. Second stream of income: When you move to another place and keep your current house as a rental, this gives...
How a Photoswitch Saved My Job This Article is About: Construction Financial Management by Larry Bush, Lar. In 1996 I was employed as maintenance supervisor at an olive cannery in the heart of California’s fertile San Joaquin valley. We were restarting the cannery after an extended shutdown while the cannery changed owners. This was my first opportunity...
Why Small- and Medium-Sized Businesses Should This Article is About: Small Business Funding by Kathrin Koehler, Kat. As the owner or an employee of a small- to medium-sized business, you might have never thought about media monitoring. Maybe you are not even sure what exactly is meant by this and have thus ignored it so far. But you should take some time to get...
The Seven Secrets to New Age Leadership This Article is About: Financial Management Course by JoAnna Brandi, JoA. Did you ever notice that In our American culture, we have the tendency to look outside of ourselves for leadership? That’s a trap. Isn’t it time we looked inside ourselves to see how we can be the leader we want and need to be in the 21st century? I...
Top 10 Ways to Turn Clients Into Raving Fans This Article is About: Financial Management Course by Sandra Schrift, San. Do you find great joy in being a coach? If so, you will find that your enthusiasm is contagious and will attract clients. Be sure to develop a superb and supportive community. Enlist them in building a practice and in supporting you as you...
Make Sure You Get The Customer Perspective This Article is About: Senior Financial Planning by Erwin Steneker, Erw. Businesses that fail, often forget to seek out the customer perspective. I have talked to some folks at businesses that were less than succesful, and when asked if they actively seek out customer comments, the answer invariably is no. Why don't they...
11 Moments of Truth This Article is About: Online Financial Management by Sandra Schrift, San. These moments come when a customer or client… 1. Hears someone else praise you or your work. 2. Likes your physical presentation (appearance, voice, and smile). 3. Is touched intellectually and emotionally by what you say. 4. Recognizes you...
Online Forex This Article is About: Financial Planning Firms by Rafik Patel, Raf. Q1: When you consider that the foreign exchange market has become the world's largest financial market, with over $1.5 trillion USD traded daily, where does it go from here? A1:The FX market is unique, in the UK there is no central exchange, we...
Self Promotion Is Easy and Fun This Article is About: Online Financial Management by Michael Port, Mic. Stop thinking of marketing in the traditional sense of advertising – the thousands of ads interrupting your day via mail, spam, television, radio and now even movie theatre advertising. These messages seedily creep into our lives and personal space...
Private Mortgage Insurance (PMI) This Article is About: Strategic Financial Management by Martin Lukac, Mar. If your down payment on a home is less than 20 percent of the appraised value or sale price, you must obtain private mortgage insurance, known as PMI, with your lender. This will enable you to obtain a mortgage with a lower down payment because your...
Focus on a Trade - Not a Discount This Article is About: Strategic Financial Management by Kelley Robertson, Kel. Smart buyers will always ask for a better price. Unfortunately, too many sales people and business owners automatically think that reducing their price is the most effective way to respond to this request. However, negotiating is not always about...
