Internet Marketing Reality Check
There are thousands of web sites, books, CD-ROM's, cassette tapes and various other forms of communication devoted to the topic of Internet marketing. The majority of these sites profess to offer "secret strategies" and "killer tactics" which...

Send Postcards To Save Money and Cut Through E-mail Clutter
Use your computer to send personalized color postcards in quantities of 1 to 1,000. Print on demand postcards are here. You can quickly, easily, and economically use your computer to prepare and address color postcards that will arrive in your...

The Reality of Search Engine Submissions
Over the last few months, search engine submissions have changed dramatically. Now is the time to analyze the way we're submitting our Web pages and to rethink our submission strategies. Regretfully, I still see people paying big bucks to search...

The Power of Possibilities
Did you know the one thing that holds most people back is the simple fact that they think too small? What separates the average business owner from the super successful isn’t her timing or her resources. It’s her ability to think bigger than others,...

Assumptions – The Hidden Sales Killer
Assumptions can kill a sale. In my sales training workshops, I frequently discuss the importance of not making assumptions about a person before, during, or after the sales process. Participants frequently nod and tell me that they NEVER make...

Get More Impact From Your Annual Conference
How can you get more attention for your conference and your association? Use some of these Power Marketing™ tips and ideas. It won't cost much. It just takes a creative approach. The payoff can be huge. First, see everything as a marketing...

The Anatomy of Hype
On a copywriting board I frequent, someone expressed bafflement that several respected marketers criticized the tone of a sales page he wrote. "Why did they apologize to their subscribers while linking to my pitch? This approach sells," he said....

What Posting Articles Online did for my Google Page Rank in 90 Days
Article Marketing Builds Momentum and Traffic When I started submitting articles to ezines and directories I was happy just to get an occasional article written and widely posted online. I assumed that was the point. But I've since learned about...

Google, Yahoo!, Pandora's Box And The Lottery
In the fall of 1990, the musical group Snap had a monster number one hit record called, "I've Got The Power." Nowadays, a search engine and a directory (AKA) Google and Yahoo!--number one and number two respectively, have "the power," and we handed...

Build Your Business by Building Relationships
People do business with people that they know and trust. As a solo entrepreneur, your goals will be to make yourself known to your target market and then elevate the relationship to the trust level. This process of building relationships can take...

Removing Obstacles to Sales
During the summer Olympics I watched the men's and women's hurdles. I'm always impressed by these athletes' ability to run at full speed and leap the hurdles without breaking stride. But each time I watch this track event, I have the same reaction....

Your Business Deserves a Second Chance!
When you started your business, you dreamed your customers would love your products and services. They would be excited. You would make money doing what you love. Then reality set in. You put lots of time in your business. You got fewer...

The Truth About Overture's Pay-Per-Click Program
Before Google's AdWords, Overture was the preeminent pay-per- click program. It's still a monolith in its own right that deserves a closer look. Overture's pay-per-click program actually consists of four different programs: Precision Match, Local...

Super-Affiliate's! What Are They... How Do I Find Them and Why They..
Do you see this term often online and end up confused to what it means and the purpose they serve online? It sounded really mysterious to me when I first came across the term which peeked my curiosity and led me to research the term further to find...

SEO: The Good, The Bad And The Ugly
I seem to have created quite a stir, on a particular SEO forum recently. In fact, rumor has it, at one point, my article, "Google's Trap, DMOZ's Nap, And Yahoo!'s Crap" was the hottest topic discussed on this particular forum. The aforementioned...

Search Engine Keywords - What Do People Search For?
Do you ever wonder how people search for things on the Internet? What if you knew exactly what words they typed when using a search engine? If you're marketing a product or service it's extremely insightful to know what are the most popular search...

Internet Nielsen Reports
What if you were able to have access to your competitor's web statistics? What if you knew how much traffic they had, the average number of page views, what other sites their visitors went to? What if you could tell how successful a campaign was or...

5 High-Impact Marketing Tips
Here are 5 high-impact marketing tips you can use to boost your sales quickly. All are simple to implement and they involve little or no new expense. 1. Promote Only One Thing at a Time Promote only 1 product or service each time you advertise. ...

Pay-Per-Click Fraud Exposed--Part II
According to Andy Jones, a member of the Best Practices Search Engine Forums, fraudulent clicks are just another aspect of the business. "Any of us that use AdWords or any other PPC has to pay for a certain percentage of fraudulent clicks," he said...

Keeping Your Sub-Affiliates From Quitting
One of the biggest if not the leading problem for internet marketers is keeping your affiliates from quitting. The time and effort that has been put forth to get your affiliates can seem like a waste of time if soon after joining your program they...

Want More Sales? Write A Barry Bonds Sales Letter
I'm not a baseball fan. Never have been. In fact, I hate the sport. However, I am a Barry Bonds fan. Here's why: Barry Bonds possesses the exact same intangibles every great sales letter possesses. He's loyal, consistent, powerful, and hits a ton of...

Flaming Guitars! Minarik Fuels The Excitement Of A New Generation Of M..
Celebrating an endorsement between G-Man Music and the fiery axe-makers known as Minarik Guitars, Scott G (The G-Man) reviews the Minarik Inferno X-treme. From the Telecaster to the Flying V to the Iceman to the Warlock, some guitar designs are...

Yahoo!/Overture Site Match: A License To Steal
Unless you've been living in a cave somewhere, I'm sure you've heard by now, Overture now offers the Yahoo! Search Inclusion under its own branded name--Site Match. According to the page info from Overture, submitting your site to individual search...

Successful Marketing for Home Based Businesses
'A successful marketing strategy is not based on doing what you like but liking what you do...' Are you looking for information to build and grow a home-based business? If so, you are in the right place! Here you will find information on...

Creating Sales Conversations
You've got a great product or service that beats the competition by miles. Once you get in front of people or get them on the phone, they're sold. The only problem is you're not getting enough of those initial conversations with prospects started so...