10 Steps to a Great Newsletter
A newsletter can be a wonderful, economical way to communicate with prospects, customers, employees or distributors. Just follow these ten easy steps for newsletter success. 1) Define Your Audience -- Who are you publishing for? Clients (customers)...

Voice Mail That Sells
As a business owner, I receive my share of sales calls in a given month. More often than not, I’m away from my desk or out of the office which means I end up listening to the messages instead of speaking directly with the sales person. Here are a...

What Is Most Important – Copy Or Pic?
When, some little time ago now, I first descended upon the advertising scene, we were a good deal more concerned than most people seem to be today about the nature of the business we found ourselves in. We were always holding debates – in the saloon...

11 Awesome Ways To Attract More Orders
1. Create a free ebook directory on a specific topic at your web site. People will visit your web site to read the free ebooks and may see your product ad. 2. Turn part of your web site into a members only web site. Instead of charging for...

Don't Be A Reciprocal Linking Turkey!
I had an email exchange with an SEO client today after his webmaster called him pushing reciprocal linking software (when all this web designer was after was to generate some extra work from a client that hasn't needed him for awhile). Then that...

How to Avoid the 11 Biggest Mistakes of First-Time
“If you want to change your life,” Harry Beckwith wrote in The Invisible Touch, “write a book.” But, writing a book can also be tremendously frustrating and unrewarding. Following are the 11 biggest reasons most first-time authors fail to receive...

Which of These 7 Mistakes Are You Making In MLM?
You've done it. You've signed up with a network marketing company. You're ready to get started with your teams advertising system. You're ready, set, go. All the ads hit, you're excited. Like a kid who can't wait to go to Disney World, you wait for...

Trinkets, Lockets And Empty Pockets
It never ceases to amaze me how many people set-up a website, without any type of plan or clue about how to promote it, how to write a sales letter, how to write an ad-- nothing! Even more amazing is how many people try to conduct business ...

How to Keep Your Business Healthy
Can you imagine you're ninety years old and still hiking up mountains with your grandchildren, bench pressing more than most twenty year olds, and making millions of dollars? Recently Jack LaLanne, America's first TV fitness guru, turned ninety....

Getting The Big Picture Series: Part 2-"What's Beneath The Surface..
When you take a piece of gold to a pawn shop sometimes they will take a small saw-like tool to scrape the jewelry to find out for sure "What's Beneath The Surface". Sometimes they find pure gold, silver, or tarnished metal. Well it's the same story...

What You Do To Reach Top Rankings In Search Engines?
Without doubt, it is hard to reach top positions in search engines especially If you are not an expert and intend to reach this high rankings with the most frequently used keywords and key phrases like, Internet marketing, home business, Money,...

Politicians Are Like Car Sales People...
Well, another election has come and gone in the US and no matter which way you voted there are some important marketing lessons to learn. First, you need to put aside the campaign rhetoric and focus on the strategy and tactics and there are a...

Google AdWords: Like Playing The Lottery
A "dollar and a dream," is all you need said the television commercial. The lure of the Lottery is a seductive one: plunk down a dollar and you might become a millionaire for life. The promise of "pennies from heaven" makes the Lottery a daily habit...

The Lost Art Of Fundamental Copywriting
What ever happened to good old fashion, fundamental copywriting? Has anyone seen AIDA? I mean, before you can run, you first have to learn how to walk, right? Yet, I see it over and over again. Marketers who can't even write a simple headline are...

REVEALED! The Secret FUEL That POWERS The Net and Why It Should Be Par..
What I'm about to reveal to you in this article will literally change the Way you do your online marketing for years to come and will add many Benefits to You and your online promotions 'Effortlessly'. This secret(A.K.A. -- Secret FUEL) that I'm...

Increase Sales By Flying Under Your Prospects "Radar Defenses"
How do you persuade someone to do what you want them to do? A whole world of marketing exists around us trying to do that every minute of the day. Do you even notice it anymore or, like your prospects, have you subconsciously set up a system of...

Coaching: Communicating What Service You Provide
Coaching is unique because it makes a special promise: transformation. At the root of any desire for personal development is the expectation that, every time they have an encounter with their coach, they have some how changed from the person they...

How To Write Little Tiny AdWords Ads That Bring Giant-Sized Profits
It seems to be a phenomenon. You try Google AdWords Select, your ad gets “disapproved” by the powers that be at Google, you count your losses and give up. It doesn’t have to be that way. There are two primary factors to succeeding at Google AdWords....

Some Things in Life ARE Guaranteed
Some Things in Life ARE Guaranteed. There's an old expression that says, "The only things certain in life are death and taxes." Well that is not entirely true. Now there's a new kid on the block... Guaranteed Signups. Guaranteed Signups provide...

Top 10 Reasons to Use a Blog to Publish Your Ezine
Blogs are the hottest thing going these days when it comes to marketing on the Internet. A blog is a delivery medium. Here are 10 reasons why you should deliver your ezine articles via a blog. 1. A blog is web based so you can update and post new...

Michael Jackson, Classic Marketing Blunders And Your Wallet!
You couldn't help but be captivated by the unbelievably cute kid with the amazingly controlled falsetto voice and electric dance moves. He was only 10 years old, when he exploded onto the music scene, along with his brothers as the lead singer of...

Building your first Web Site
The ease with which visitors are able to use a Web Site is very important, especially if you`re trying to market something from the site. Usability is very much about how quickly and easily visitors are able to move around the site and not just...

The Process of Change in Marketing Approaches
In a world economy that is in constant flux and undergoing turbulence, more companies are realizing that their most precious asset is their customer base. An even more important realization is the need to satisfy the whims and fancies of these...

A Quick and Simple Tip for Gaining Customers
In the course of my career, I’ve had to deal with a lot of vendors—software companies, sensor manufacturers, electronics distributors and more. Some of them have left lasting impressions on me, whereas others have been eminently forgettable. I’d...

The Man With The "Grasshopper Mind"
The title of this article also happens to be one of the "20 Greatest Headlines Ever Written." Did you know, just changing the headline has been known to dramatically improve the effectiveness of an ad or sales letter by up to 1700 percent? Yes,...