Is Your Marketing Strategy Killing Your Profits?
With the wrong marketing strategy you could be killing your profits and limiting your business. Your marketing strategy is like the driver in a car, with marketing tactics being the engine. If you know where you want to go and how to get there, your...

Customer Loyalty in the Technology Industry
For technology companies, service after the sale has emerged on equal footing with innovation as a competitive advantage. As technology-related products and services touch nearly every area of our lives and our businesses, technology has become...

Woo the Buyer's Limbic Mind or All Your Sales Efforts are Wasted
If you've driven yourself crazy trying to figure out why so many customers get away, relax. You can't figure it out because... It's not logical. The impulse that makes people buy from one business instead of another is no more logical than the...

Sales As A Positive Experience
No matter what your age or stage in life, some words come with preconceived meaning. "Sales" is one of them. For most people, it means being put in a position to have to buy something you don't want at a price you can't afford. Therefore, how do...

How SPAM Sells Sex, Greed and Survival
The unsolicited email people react to most is what yells for money through our base needs involving sex, greed and survival. Selfish SPAMMER messages are more clear to understand than all the subtle appearances of simple unsolicited email such as...

The Top 10 Powerful Tools for Growing Sales Through Creating Connectio..
Your mission as a business owner is to develop a marketing strategy which offers your potential clients/customers a way to improve their situation in a certain way, solve a problem, provide more value, or open new opportunities for them which will...

What's Love Got To Do With It?
Customer Loyalty, we all want it. Don’t we? Some people say it’s dead - they say that customers are fickle, that they don’t want loyalty, that they just want the lowest price and the fastest way to get it. Some say that customers have changed and...

It's Better When They Tell Them
You know that word of mouth can grow your business. You hear your customers say nice things about your company all the time. So why don't they tell people? And, why don't they write it down? Because you don't ask. Your customers are busy people....

Know Where Your Customers Are
In part one of this article series, I introduced a client of mine (AEwebworks) who suffered from some copywriting traumas. The basic diagnosis was a lack of synergy within the copy, ineffective use of testimonials, a lack of focus on the target...

The Buying Process
When you begin to write copy for any product or service, there are a few things you have to take into consideration. The first is always your target audience: who you’ll be writing to. Finding out about the needs and wants of the audience members,...

Shorten Sales Cycles in Complex Sales Environments
Help buyers discover the answers they need to understand and align all of their decision variables. In complex sales, salespeople often find themselves negotiating their way through a web of decision influencers, conflicting initiatives, and...

The Art Of Fear Free Advertising
Is fear of failure an issue when you commit valuable money in advertising? Well how about if I showed you a way to remove this fear and you know that you would be able to spend money advertising KNOWING you would get a return? Is that a valuable...

How to Grab Attention with your Headlines
You've got just a few seconds to grab your prospects' attention, spark their interest and motivate them to keep reading whether they're looking at your web site, your letter or your brochure. Headlines are the first thing your prospects read. Four...

Understanding the Different Methods of Online Promotion
Did you realize there are only three types of online promotion?... This statement may seem odd and even untrue in your mind, but I am speaking in more general terms than you might be thinking. Let me explain. The three types of promotion are Junk,...

Understanding the Different Methods of Offline Promotion
No business can survive the long run without some form of consistent advertising. As a result, most business owners will eventually consider using advertising to promote their business. The toughest part of the advertising equation is in...

Understanding the Difference Between Marketing and Promotion
Are you an online marketer? Or do you simply promote affiliate programs? Marketing is truly the most misunderstood word in use today on the Internet. Let me see if I can clarify this issue just a bit. In Marketing 101 at your local university,...

10 Ways To Get More Of Your Visitors To Subscribe To Your Ezine
1. Promote your ezine on the top third of your site, and on every page of your site with a subscription box that advertises your ezine. 2. Tell your visitors the benefits of subscribing to your ezine -- what's in it for them for subscribing to your...

Does Javascript Affect Ranking?
Almost all SEO's agree that using too much javascript can harm your rankings and might confuse the search engines. Is it true? We decided to answer this extremely simple question for the two leading search engines using a simple statistical...

Testimonials for Business Success
It's no secret that testimonials sell. Why should you believe me when I say my super-duper, new and improved, does-everything gizmo is the best of its kind? But if a celebrity puts her reputation on the line, or a real user gets all excited about...

My Dumbest Marketing Blunder And How You Can Avoid It
When I started submitting Ezine articles, I never realized their true power. I was just happy to see the articles being published. I expected to get some traffic and hopefully some sales. I would have laughed if you told me those early words would...

If Networking Is So Hot....
If Networking Is So Hot, Why Aren't I Rich? How to make today's NEW streamlined 'networking' work! By Linda Blew Carlson Before we start, please note that in this article 'MLM' and 'Networking' are interchangeable. The hottest business opportunities...

Negotiating Skills: Ask For More Than You Expect To Get
It creates some negotiating room, and you might just get what you’re asking for. Whether playing the role of buyer or seller in a sales transaction, asking for more than you expect to get is a classic opening position in negotiations. In the audio...

How to Use Public Speaking to Attract Clients
When Robert Middleton moved his marketing consulting practice, Action Plan Marketing, to Palo Alto, California several years ago, he started his business from scratch. He had left his well-established client base several miles away and now had to...

Effective Marketing Isn't a Game!
Marketing strategies abound on the internet. We all know that bad advice is floating all around the net. Your marketing department must work seriously, if you have intentions of making a decent e-income. How do you decipher the junk from the gems?...

Boost Buyer Confidence By Assuming The Sale
I saw something in town the other day that just really struck me as funny. Not only that, however, it really nailed home a strong lesson for me about how to make more money. I was driving down main street past this old building. I don't know...