Does your Book Cover Pass the “Ignore” Test?
Your book cover is the first impression a potential client has with your book. The book cover design and message will determine if your book will be ignored or bought.Go to your website and have a look at your current cover. Ovi Dogar has put...

Copywriting Is Not One-Size-Fits-All
I was in shock. Honestly, I shook my head when I read his email. I meant no disrespect; I just couldn’t believe he really felt that way.“Karon, I want you to write the sales letter for my site. How much will it cost me?” read his note. After...

Build Relationships
Personal marketing makes it easier to sell, by building relationships nurtured on awareness, value and trust. Make your relationships more fruitful by making them personal. Use these powerful yet simple tips from the book, Secrets of Power...

5 Steps to Build Your Own Subscriber List
Let me ask you this ‘Who can you sell your products or services to over and over again?’Your subscriber list is an unlimited source to market your products to. You can test your products, run surveys, do anything that might be of interest to your...

Guerilla Marketing Lesson 2: Why Do People Call Me?
Before we begin, I want you to think about how many times you actually sought out an advertisement. How did you know where to look for it? Why did you choose that one? Whether you know it or not, the number of times you were exposed to the message...

Ebook Rebranding - The New Ebook Marketing Power?
Well, it is definitely yes! In the early day of internet marketing, giving away ebook free was a very good list-building strategy. It worked extremely well. But it is no longer the case in TODAY scenario. Giving away your ebook free is just not...

Real Estate Marketing, Do You Use Direct Mail?
Prospecting for leads is by far the most difficult part of being a Realtor or small business professional. In fact, lead development is by far the most expensive and time consuming aspect of your job. However, you level of success in lead...

7 BIG Ideas for Better eMail
More about eMail from BIG Mike McDaniel.1 Empty your In-Box daily. Don’t use it for storage. Check incoming eMail at least once a day and deal with it. Move unread mail into folders for later viewing. Free detailed article on how to create and use...

Is a High Search Engine Ranking Important for YOU?
In the process of designing a website for clients the question inevitibly arises "How do I get a good search engine ranking?". This is a very good point and the answer is not as clear cut as you may think.A high search engine ranking means that your...

When Is An Ad Not An Ad?
One marketing technique used by advertisers old and new is to conceal sales pages as something else. The Infomercial, for example, extends the TV Advertisment into something that prentends to be an informative program. Likewise, newspaper and...

How To Blog, And Why You Should!
First, a quick definition for those who do not know what a Blog is. Quite simply, it's a Web Log. In other words, a regularly updated page of your thoughts, ideas, links - whatever. It's very easy to publish a Blog these days and today I'm going to...

Cutting Down Your Trade Show Budget
Whenever a recession or volatility threatens the economy, companies immediately look at where they can cut budgets. Without much forethought, the first to hit the block is inevitably training, followed closely behind by marketing. Why? Both are...

Ten Secrets of Super Successful Meeting Planners
Whoever said that being a meeting planner was easy, lied! Rather, it should be classified under the tough and demanding job category. But, along with being tough, it’s also fun, exciting, exhilarating, stimulating, and never, never boring. You...

Why Split-Run Testing Does Not Work...
There is a wealth of information out there about the benefits of split-run testing or how to conduct such tests, and a huge selection of software solutions that help to implement it. I'm am not going to attempt to describe the concepts of ...

10 Classic Ways To Successfully Use Autoresponders
1. Use your autoresponders to conduct simple polls. Your polls can give you valuable information that you can use to make your ezine, site or product better. They can also help you to make decisions concerning making changes to your product, site,...

Lead Generation Using Traffic Exchanges
Leads have always been the lifeblood of any business. If you have no leads, you have no business. Everyone knows that, but the thing killing everybody out there is how to get leads for your business without going broke in the process. There are...

Uncover Your Hidden Markets
Want a simple, low-cost way to boost your sales? Just uncover the narrowly defined sub-markets hidden in your main market. Then create special versions of your advertising to focus on the specific needs of prospects in these hidden market segments....

The Psychology of Urgency: Make Them Want It Now!
“I’ll think it over and get back to you.” “Sure, we’ll do that someday.” “I need to check with my colleagues.” “Give me a call next month, then we can set a date.” Tired of excuses? Looking for a more successful way to get others to take immediate...

PR Works! 15 Ways To Make Your Press Release Stand Out From the Crowd
Do editors of newspapers, magazines and online news sites really use press releases? Too right they do. In fact, the press release is one of the most effective forms of publicity. But many businesses, both online and off, underestimate the power the...

As a Realtor, How Do I Attract Listings?
Have you ever noticed that despite the massive number of Realtors in your area, only a hand full are making a fortune selling real estate? Regardless of who these realtors work for; GMAC, Century 21, REMax, they are extremely successful where...

Better Copy: The Interview is the Key
Most of us spend our days persuading others to buy our service, product or idea. Here is how to create powerful marketing copy to make your job easier: INTERVIEW YOURSELF.If you hired a writer to create the copy for you, he/she would likely start by...

Organizing Your Data to Write Better Copy
Last quarter I talked about interviewing / gathering data. So now you’ve got several thousand words of notes, hopefully digitally recorded. What comes next?GETTING ORGANIZEDI suggested organizing your interview questions into 4 groups. I’m going to...

Cleaning Up Your Copy
When you are beginning to write, you gather as much data as you can. You continually add allied thoughts. . You use your right brain, the creative side. So when you have an idea and your mind says, “not relevant to my core subject,” you ignore...

Finding Your Client's Business Problem Leads to Better Copy
WHAT’S THEIR PROBLEM?How do you begin a dialogue with a prospect, be it in person, on your website or in print? You talk about your client’s business problem. What IS your client’s business problem? Answering this question is the hardest part of...

9 Tips for Great Design of Your Marketing Materials
1) Don’t just hire a good designer. Hire someone who has had plenty of experience designing business collateral. Your designer needs to ask you the right questions about the project. And he/ she needs to be able to turn the design round ...