Good Logos Make Great Sales Tools
Every day, the average person is exposed to millions of visual stimuli including hundreds of company logos.A logo is a unique visual image that represents a company or its products. It aims to create a positive and memorable impression in the minds...

11 FREE Ways How To Explode Your Website Traffic Hit Counter
Every website needs traffic because without traffic it's impossible to sell anything. Here are 11 simple ways how you can get your website hit counter explode.1) Start an affiliate program. It's the #1 way how to get high quality traffic to your...

Handling Questions with Authority
At some point in your presentation you will be expected to answer questions from your audience. They might have some burning questions that need to be answered before they buy into your message. Handling their questions with authority can make the...

Keeping It Real: The Only Copywriting Trick That Works
Much of today's accepted copywriting wisdom comes from old books written for a different, quieter world.For most of the twentieth century, widely promoting a successful message was expensive and difficult, requiring control of significant resources...

Powerful Direct Marketing Numbers
Direct Marketing works! Why? It works because it's personal. It carries a message, answers questions and gets orders. Direct Response Marketing works because it is "conversation in writing". It works because, no matter what you have heard, read or...

Promotional Vehicles
It is difficult to miss a Hummer, but how many companies could afford to run one to promote their business? The answer is, of course, very few and it is doubtful whether GM's overgrown offspring would be the most suitable promotional vehicle for...

How to Network Effectively to Secure Freelance Work
When freelancers ask me what type of marketing is the easiest, costs the least, and yields the best results, I don't hesitate to recommend networking. Networking satisfies two primary prerequisites to secure clients. These two prerequisites...

What Does Your Business Card Say?
Business cards are the most underutilized and misunderstood marketing tool in business. Many people spend the bucks for cards and don't make an effort to get them into the hands of those who can hire them or buy from them. Everyday people throw away...

Getting Web Site Traffic in Less Than One Day
Every web site owner has wanted to drive additional traffic to their web site – and of course we’re all in a big hurry to do it. But have you ever thought about the fact that any webmaster can drive great qualified traffic to their site in less than...

What Is the Most Effective Way to Advertise?
Bob from Ottawa wrote to ask, "What is the most effective way to advertise locally at a friendly price. Thinking of postcards..." Bob has an unusual business. He paints murals on the walls of children's bedrooms. While his occupation is unique, his...

Use Targeted Decorating To Get A Higher Price For Your House
This article will show you how to sell your home quicker, get a higher price for it by using smart decorating techniques. The secret is to make your home feel like "my home", for the buyer. When a potential buyer walks into your house, she is...

Keyword Research Made Simple!
Keyword Research is the first task in optimizing your web site and pay-per-click campaign. Here you need to know what keywords your target group is using. Your keywords are the words and phrases that people might use to find your products, brands,...

7 Ways To Get More Repeat Traffic To Your Site
1. Make all or part of your site into a valuable directory. Set up different sections of your site for people to submit their ezines, articles, ebooks or affiliate programs to such as marketing, writing, publishing, etc. Your directory will not only...

Find Your Niche & Follow It - Part 1
In this series of articles I'm going to show you how to find out if there's a hungry crowd for your information product BEFORE you write a single word. Mark Twain once said: “Find out where the people are going and get there first”. With the advent...

Internet Advertising Schemes to Avoid
For those of you who have Home Businesses on the Internet, you know by now that you have to develop a steady stream of traffic to your website in order to produce enough sales to grow and substantiate your business. Bottom line…no traffic = no...

5 Ways to Educate Your Prospects for More Sales
5 Ways to Educate Your Prospects for More SalesIt’s impossible to sell a product or service without demand – no matter how low the price or how big the discount.Education-Based Marketing creates demand by showing the prospects why they need your...

5 Ways to Mine Gold From Your Testimonials
One often-overlooked asset of your business is the testimonials you receive from happy, satisfied customers. Most businesses receive favorable customer comments and testimonials, but few translate these powerful marketing weapons into additional...

Get Over Your Resistance to Sales
I have found that there are two best ways to eliminate your fear or resistance to sales. First, become so familiar with your product/service and any objections that might surface, that you simply can’t be flustered during a sales call. Second, you...

Why Most Marketing Videos Don’t Work
Every now and then I will meet someone who has commissioned a marketing video that did not work for their company. It is a sad state of affairs and it is avoidable.Over the years, I have been given many failed corporate communications videos to...

7 Super Ways To Drum Up More Sales
1. Use subheads throughout your ad copy. Subheads are great to use to break up your long ad copy. Your subheads will keep your visitor's interest in your marketing copy and help you to break up your information into short manageable chunks. Your...

Segmenting Your Target Audience Through Your Copywriting
Ask any copywriter what the first commandment of copywriting is and they’ll quickly tell you “Know Thy Target Audience.” In order to write effectively you have to know this one group of people and know them well. I guess that’s why many people get...

Avoid The Big Advertising Mistakes
Is your advertising copy getting the results you want? If not, look at your current marketing to see if you're making one of the major copywriting mistakes:Selling features instead of benefits. Telling your customer that your "fabulous new ALF-400...

Why Your Ad Failed
So you spent good money on an ad, put it in a magazine or newspaper, and waited patiently for phone calls that didn't materialize. You're upset: you feel that you've wasted money and time, and now you're convinced that advertising doesn't...

Five Keys To Leaner and Meaner Copywriting
Grab 'em and don't lose 'em. Every marketer knows that one. Human beings have very short attention spans, so you can't afford to waste your prospect's time - give them the good stuff and then let them go as soon as you can. Writing effective...

Combine Your Yellow Page Ad and Web Site for Maximum Profits
A Yellow Page Ad isn't Enough Any More An unquestioned "must" for any small business has been to run an ad in the Yellow Page Directory. Since most customers were local, that was enough to establish itself as "open for business." The annual Yellow...