How "Secure" is YOUR Web Site?
A few days ago, an incident happened to me that has prompted the writing of this article. I’m sure that if this is an issue for me and one of my Web sites, it’s an issue for many others. With my personal Web site, I use a nationally known Internet...

Lazy Man’s Way To Get Customers
No matter how big or small your business is and no matter how high or low sales are right now, there is something you need, badly. And that is a selling system. All firms are careful to have elaborate accounting, production and transport systems....

Boost Your Selling Power With Your Call-To-Action Phrases
Look at your marketing material. Now, is there something missing? If you’re missing a phrase or paragraph requesting your customer’s business, your copy is lacking an essential component. You can’t assume that your customers will know why they...

7 Ways to Become an Obvious Expert in Your Field
Obvious Experts enjoy a compelling advantage over their competition; they’re the first ones thought of when there’s a challenge to be addressed. Obvious Experts are resources whose advice and expertise are welcomed, trusted, and enthusiastically...

“Google Friendly” Solutions to Graphic-Intense Sites
We all know that the search engines can’t “see” or “read” the graphics on our pages. We also know that we need to provide text on a page, so the spiders will have something to crawl and index. After all, we have to prove to the search engines...

Pay-Per-Clicks . . . One Way to Boost Traffic to Your Web Site
One of the ways to boost traffic to your Web site is by purchasing keywords from one of the pay-per-click search engines or directories. But with literally hundreds of choices, how do you pick the pay- per-click engine with the best visibility...

The Latest Innovation in Search Engine Algorithms . . . User Popularit..
For years, the search engines have continued to introduce new factors into their algorithms to make their search results more relevant and to keep savvy search engine marketers from "cracking the system." We've seen many ranking factors come and go...

Creating A Web Page That Sells - A Look At Graphics and Copywriting
This is a response to a client that we have been working with, and a website they are building that will sell an eBook on "Hair Styling Tips". We thought the information was important and relevant enough to include in this months...

The Future Of Email Newsletter
What are you doing with the Spam you receive? I'm sure you are not happy receiving it just like none between us . You have installed already a good Spam filter or you let your ISP to select your Spam and you receive it already into your "Spam...

10 Ways to Exceed Your Client's Expectations Every Time!
The following tips are just a few of the things I do as examples of setting my service apart from the crowd. In general, the weakest areas in the Internet Marketing and Web Development business, are "Customer Communications" and "Customer Service.”...

How to Set (and Get) the Right Prices
Which product feature of yours is every buyer keen to know about? Which sales tool closes prospects instantly? Your price. Yet, despite the far-reaching consequences of a company’s pricing, I’m surprised at how little time small business owners...

The Top 10 Marketing Tools to Grow Your Business in 2004
Looking to grow your business? Make sure you have these marketing tools in place:#10 A powerful taglineIn 10 words or less, a good tagline reinforces a company’s reason for being. And smaller companies will find it to be one of the hardest working...

Service Marketers; How’s Your Packaging?
When a shopper picks up a product in a store, what’s the first thing they notice? The packaging, right? The same holds true for someone buying a service. Yet instead of a folded carton with colorful graphics, you are the packaging for your service...

3 Steps to Successfully Build a Team in any Program
Any x by y matrix plan has one big risk... but also one big advantage. The biggest risk: People in your downline might think they don't have to promote and just wait for your spillover. The biggest advantage: Still, it's a great way to build a...

What's Your Marketing Attitude?
Entrepreneurs pay a lot of attention to the mechanics of marketing. They take workshops, read books, and hire consultants to find out how to do the best job they possibly can. With my own clients, I often discover that their knowledge of marketing...

Seven Easy Steps to Boost Your Professional Image With Adobe
Often-overlooked commands can boost sales and project a more professional image. Adobe Acrobat Distiller is one of today’s most effective tools. Using Acrobat, you can distribute attractive and easy-to-read formatted documents for...

Copywriting Makeover
In part one of this article series we began looking at the Cruise Vacation Center site: a travel site whose copy was sorely lacking in emotional appeal and visual imagry. (You can see the previous version of the copy here:...

Making An Emotional Connection
One statistic shows that over 80% of all buying decisions are emotional. That means your copywriting should be, too. This is something I firmly believe in and have preached for most of my copywriting career. However, all too often, I find people...

The Wonders of Wordtracker:. . . It's More than a Hunt for Keywords..
For me personally, Wordtracker.com is not just a tool for looking up keywords. Sure, that's one good use for it, but what I want to distinguish is another influential and exciting use for Wordtracker as an SEO resource. "Keywords" for use in your...

Targeted Traffic is More Important than Ever!
In the early days of web development, business owners had learned the very expensive lesson that a Web site with no visitors is of little value. Once the business owner learned that methods could be utilized to increase their visibility through...

How to Effectively Design Your Business Image
In many industries, image is one of the last things business owner looks at. If business is not booming, they assume there is something wrong with the sales method, as opposed to the image. "If we just sent out a few thousand more fliers" they say,...

Mobile Marketing a New Age Strategy
More and more companies seem to be looking for new and innovative ways to market their products. Overlooking most of the traditional marketing techniques, more companies are pioneering the relatively new mobile marketing campaign. Mobile event...

How to Be Appropriately Pushy
One of the things that's often hard to know is how and when to be pushy appropriately. In these hardscrabble times, perfectly polite people don't stand much of a chance of getting what they want. However, not enough can be said for making yourself...

Psychological Tricks in Selling
In this article, I'm revealing six powerful secret psychological tricks that you can use to increase the effectiveness of your advertising and marketing. What if you don't sell anything? Should you ignore this information? You ARE selling something....

8 Quick, Hot Reasons You Should Offer an E-mail Course Today
1. E-mail courses are generally quick and easy to create. Contents for your e-mail courses are everywhere -- old articles, interviews, information from doing research. You only need to know how to organize them and make the content easy to...