by Ronn Jones, Ron : Advertising, a one-way communication with the purpose of informing potential customers about products and services and how to obtain them, is probably an essential function of any company to push their products in the market. Every major medium, with...
by Dennis Francis, Den : Radio is still surprisingly economical for promoting your business. The method of advertising has been entertaining the public for about 100 years. Many companies give this medium a pass because of the misconception of the return on investment. Radio...
by Dennis Francis, Den : Radio is still surprisingly economical for promoting your business. The radio commercial has been reaching the public for about 100 years. Many businesses give this medium a pass because they don?t understand how to calculate the return on investment...
by Guy Artuso, Guy : Radio advertising as a direct marketing tool? If that sounds far-fetched, then like most direct marketing pros, you too may have been blinkered into believing that 'direct marketing' is limited to DRTV, catalogs, mail and other 'traditional' marketin...
by Guy Artuso, Guy : Radio has been relegated from being a primary medium to being more of a companion medium these days. Nevertheless, people still tune in to their favorite station for reading, having dinner or driving. Radio instills loyalty in its listeners. This is ...
by Tina Rinaudo, Tin : The importance of advertising in this highly competitive market is something that cannot be ruled out. Every business whether big or small needs to advertise its business in some way or the other. With the growth of advertising as a full-fledged indu...
by , : When finding radio advertising: Your first step is the initial contact after searching through the SRDS or Broadcasting Yearbook. Actual contact with the stations is by phone or mail. When turned down, simply say thanks, and go on to the next station...
by Dave La Pouple, Dav : A regional advertising program serves to let your business utilize the inter-disciplinary approach to effectively establish an innovative advertising program between groups of local market outlets of your business. Your local outlets can pool their a...
by Michele Pariza Wacek, Mic : In the marketing world, radio has earned the reputation of being the odd step-cousin. You know the one. No one knows quite what to do with him. Especially at family gatherings when everyone tries hard to avoid sitting with him. (After all, who knows ...
by Ian Williamson, Ian : If you sell a product or service, and want to be successful quickly, you must tell people about it through advertising and marketing. TV, radio and newspaper are still considered the major media for effective marketing off-line. However, a lot has ch...
by Mostafa Elawady, Mos : It is very important to remember certain essential points that lead to a successful TV commercial. Here are a few tips.Writing the Script in a TV CommercialDuring a TV commercial you have got a very limited time frame to capture your audience and you...
by Abe Cherian, Abe : You may publish this article in your ezine, newsletter on your web site as long as the byline is included and the article is included in it's entirety. I also ask that you activate any html links found in the article and in the byline. Please send a ...
by Jack Deal, Jac : In the good old days marketing and advertising were the same. A new business found a location, placed some ads in the local newspaper and then sat back and watched the customer's line up. Well, maybe it didn't work just like that but it was a much si...
by Miles Lovegrove, Mil : A lot of companies choose a promotional radio when they are looking for a promotional item for their company. They are something that people are going to like and that are going to give people a lasting impression of the company. They are going to be...
by Jeff Small, Jef : These Six Questions Tell You How to Make the Answer "Yes”Direct response radio advertising is an amazingly under recognized way to grow a business quickly and profitably. For one thing, it's fully accountable, so every dollar spent can be track...
