Paula Gardner is a PR and marketing coach who works with people who are passionate and serious about getting their business noticed by the media. You can read more articles on PR and marketing at http://www.doyourownpr.com.
Have you ever noticed how the same people’s names always seem to appear in magazines and newspapers articles which quote them as a source of info and advice on their own particular subject, whether it is web functionality and design, cosmetic surgery or investment banking?
They don’t just get there by accident. They, or their PR Company, have put in a pretty concerted effort to become an...
