Christine Taylor is an expert copywriter for the technology industry. Call her today for help with your white paper, trade journal article, case study, positioning document, or any other B2B marketing piece. Call 760-249-6071 or e-mail her at chris@keywordcopy.com, and start that white paper selling!Email to Christine Taylor
Next to white papers, case studies are the most popular tool in the technical marketer's toolkit The ubiquitous case study can range from a 3- paragraph online snippet to a full-blown magazine article. The most popular case study in the marketing/PR arsenal is the 500-700 word success story. They're not as challenging to write as white papers, but you should structure them for maximum impact....
Good technical articles are challenging to write. They’re time-consuming, demanding to research and hard to organize. But they’re valuable weapons in the PR and marketing arsenal, and you need them. If you can outsource the article, great. That’s what writers like me are here for. But if you can’t – or don’t want to -- then read and apply the tips below to save time and energy on research and...
A good white paper is a paper that makes you look good.
You look good when your white paper makes sense, when it’s readable, when it concentrates on benefits and examples, and when it’s easy to get. Here’s why:
Reason #1. Many people would rather die than talk to a sales representative right off the bat, but they will read a white paper. When people start researching a product, they are not...
A white paper supports PR, marketing and sales because it works for all levels of decision makers. Engineers and executives may not be too impressed by brochures, but they are impressed by well-written white papers. (The same thing goes for trade journal articles more about that in a subsequent piece.)
Good white papers sell products because they pack a lot of useful information into a clear and...
Writing technical articles is a challenge. There you sit, surrounded by reams of research, notes and interviews. Where do you start?
Remember 5th grade English? You start with an outline.
Outlining has fallen on hard times lately. Mind mapping and brainstorming are much more fashionable. These techniques are great when generating ideas, but once you’ve got your ideas germinating you’ve got to...
Technology vendors often contribute bylined articles to trade journals. The articles are great exposure for these companies but they don't come cheap – the trades rarely pay for these articles but the vendors spend time and resources to assign pieces, write them, approve them and submit them. Your PR agency can help your clients leverage their investment by wringing top value out of these...
Delight yourself in the LORD and he will give you the desires of your heart. (Psalm 37:4)Just like everyone else in the world, Christians are busy with work, family, church, sports, hobbies, you name it. But all too often our busyness lacks a sense of God's leading and will. We want to know God's
There sure is! Applying the Biblical word "plan" for goal setting, it's clear that God has plans and so do people. God blesses righteous plans and blasts away ones that aren't so righteous! Above all, goals and plans are subject to the will of God.Is goal planning even Biblical? You bet! God giv
My best friend has the spiritual gift of prophecy. I may need to explain that a bit: Christian prophecy doesn't have much to do with foretelling the future, although God can grant that if He wishes. It has much more to do with seeing the power of God at work in the world, envisioning the spiritual
