Arvind Kumar is staff writer with http://www.womenbrands.com . She specializes in women psychology and relationship.visit www.womenbrands.com for more on women issues.
Stress and anxiety go hand in hand these days, and that’s why people are becoming casual about it. But as long as the stress and anxiety is not interfering with your personal life it is all right. But the moment stress and anxiety starts head on with your personal life that means there is something terribly wrong. What is stress and anxiety – Well that is something which you are facing every day...
Because of its leadership position, the defender owns a strong point in the mind of the prospect. The best way to improve your position is by constantly attacking it. In other words, you strengthen your position by introducing new products or services that obsolete your existing ones.IBM is a master
Most companies have only one chance to win, but leaders have two. If a leader misses an opportunity to attack itself, the company can often recover by copying the competitive move. But the leader must move rapidly before the attacker gets established.Many leaders refuse to block because their egos g
One of the reasons the defensive form of warfare is so strong is the difficulty of launching a surprise attack.“In theory,” says Clausewitz, “surprise promises a great deal. In practice, it generally strikes fast by the friction of the whole machine.”In theory, the 1916 battl
A manufacturer of cricket bat was lamenting over decline on the sale of cricket bats. But strangely his complaint was not against the ruthless competitors. But he was loosing business not to direct competitor but to the football equipment maker. Who were not their competitors at all before?What went
1) The value proposition The Rich Jerk claims:* To reveal the unorthodox marketing methods that brought him million dollars each year* That most of his techniques have never been seen* That he is better than you because he's richer!2) The Rich Jerk e-book description* 40 pages* 8 chapters covering
Second-wave companies are in the business of getting bigger. Size is their religion. Third-wave companies are more interested in finding a better way.This leads to a primary third-wave goal: to make yourself and your own products obsolete. No one should be more competent at that than you. Our Macint
Every business needs a core – an area where it leads. Every business must therefore specialize. But every business must also try to obtain the most from its specialization. It must diversify.The balance between these two determines the scope of a business.Parents Magazine Enterprises had for t
“Knowledge is the business fully as much as customer is the business. Physical goods or services are only the vehicle for the exchange of customer purchasing power against business knowledge”.Above statement was made by Peter F. Drucker, a prominent Management and marketing guru.Any econ
Many new ventures are preoccupied with all the money they are going to make, rather than how they are going to the about making it. Set realistic goals by setting realistic steps-discreet ‘doable’ actions, each of which connects to the next one in some logical progression.At some point y
“What the people in business think they know about customer and market is more likely to be wrong than right. There is only one person who really knows: the customer. In his book “Managing for results” Peter F Drucker has pinpoint very justifiable who is the king of market. Brand m
9/11, 2001 has hit a whole lot of business. But the most badly hit was air industry. US airlines were virtually on the ground for most of time rather than in the sky. As old adage says. Planes are safer at the ground. But they are built to fly and that where they should be all the time. Almost whole
The word ‘KISS’ sent a tingling sensation down under your heart. Frankly, I wake up everyday in my life in search of a KISS. And where I find it daily from two guys, all the way down to Silicon Valley. It is called the ‘Google’.Can you imagine, if the KISS is so hot and most
Buzz marketing, also known as ‘word-of-mouth marketing’ ‘guerilla marketing’ or ‘stealth marketing’ is an art of human kind to involve the trendsetters in any community to carry the brand’s message, thus creating an interest in, and a demand for, the brand w
