Leads have always been the lifeblood of any business. If you have no leads, you have no business. Everyone knows that, but the thing killing everybody out there is how to get leads for your business without going broke in the process.

There are many ways to drum up business, but the focus of this article is the use of viral techniques you can use to create leads for your business.

Viral marketing comes in many shapes and sizes, but the best way to get started with viral marketing fast is to use traffic exchanges.

The problem that people run into with traffic exchanges is they try to use some self-replicated website, thinking that if they just show the page enough, someone will buy.

Sorry, but this doesn't work. I have used traffic exchanges for years, and I can tell you straight up that they work and work for one purpose only: LEAD GENERATION.

So, how do you use traffic exchanges for lead generation?

It's actually quite simple. All you have to do is set up a simple page like this with an opt-in box.

http://www.azwebcity.com/jimmyboyd/safelistpoppage.html

You have the right to copy this page if you want. Just right click on the page, and you will see the menu pop up. From there, click on Source or View Page Source, and you can copy and paste that HTML and modify it with your details.

You will also need an autoresponder service to handle your leads. I highly recommend SendFree for this purpose. They have a free 30-day trial on their Premium Service, which is nice because you will need a little time to start getting leads for your list.

Now, go and find some traffic exchanges and promote that lead generation page in those exchanges.

This works. It absolutely works like a charm. We get lots of subscribers using this page with exchanges. However, it's a bit tiring to use the exchanges EXCEPT MillionDollarTraffic. This the best exchange we have used because the pages simply pop up for you.

Here is an Action Plan you can use to help you get started getting your own leads from MDT.

http://www.affiliate-money-pool.com/lead-traffic.html

Each time you close the special browser, you get credits to show your page. The conversion rate on this kind of exchange, which I believe is the first of its kind at the time of this writing, is much better than timer-based exchanges.