That's what you need to do, if you want to maximize the traffic to your website. You need to expose yourself to as many pairs of eyes as you possibly can.

Paying for advertising is one way to accomplish that, but there are many other much more subtle ways to expose yourself, that can often generate much more targeted traffic.

Probably the best way to expose yourself is by writing articles and submitting them to ezines related to the topic. Oh, "I'm not a writer you say." Well, that really doesn't matter. I'm not a writer either, and here I am.

The only thing you need to expose yourself with this method is knowledge in a specific area. It really matters little whether that area is rocket science, or de-clawing a cat.

Start by writing a few paragraphs related to your area of expertise. Assume your potential reader has limited knowledge in that area.

Then, develop those paragraphs to convey your knowledge to your reader.

As I said, the topic is really irrelevant. If you can convey something to the reader that expands their knowledge by reading your article, you gain worthwhile exposure

Now comes the hard part: deciding on an eye-catching title for your article. And, I do mean the hard part. I can spend 30 minutes writing an article and another 6 hours coming up with just the right title.

A few things to remember: You really need to keep it short. That's a big part of what makes this process so hard. It also needs to convey a quick and easy to understand message to grab your reader's attention.

For example, the title of this article must have grabbed your attention. You probably wondered, what could "Expose Yourself" be about?

Now, assume you have your article written along with an eye- catching title. Where do you go from there? Well, the whole idea is to expose yourself. So, the next step is a dynamite "sig" file. That's Internet speak for an expanded signature. One that contains not only your name, but additional data about your background and the enterprise you wrote the article to promote.

Keep your "sig" file short and sweet, not more than 6 to 8 lines formatted the same as your article.

You now have an article with a great title, along with your "sig file. It's time to promote it. Have a look at these quick tips http://www.opportunityupdate.com/tips.html for getting your article noticed by a publisher.

Here are a few of the excellent sources for promoting your article:

• http://www.opportunityupdate.com/doorwaytosubmit.html

• http://www.dime-co.com/articlesub.htm

• http://www.ezinearticles.com/

• http://www.ideamarketers.com/

• http://www.mailbiz.com/mailbiz/magcat/

• http://www.netterweb.com/articles/

• http://www.powerhomebiz.com/termsofuse/articlesubmission.htm

Now, go out there and expose yourself!