Search engine optimizers often forget who our true audience really is. We get so wrapped up in trying to please the search engines that we forget to focus on our target audience: our users.

What we've got to do is forget about the search engines and concentrate totally on our customers. I call it . . .

Optimization without optimization . . . focus on your target audience and forget the search engines!

Fact #1:

On-page factors have made a come back, and I'm thrilled. If we've played our cards right and continued to use our tags as we should have, we're right where we need to be now that the major engines are once again considering the contents of META tags when determining relevancy.

Fact #2:

Concentrate on giving your users what they want to see when they visit your site: good quality, well-written, valuable content.

Fact #3:

Focusing on one particular theme/focus on each of your Web pages is crucial to the success of that page. Don't deviate from the focus of each page, including the outbound/inbound links.

Don't forget to focus on your target audience!

When writing new content for your Web site, focus on your target audience and what they want to see when they visit your site. What type of information are they looking for? What do they want to learn when they visit your site?

If you have an online jewelry store, can you provide information on how to clean silver jewelry? How to polish gold? How to clean diamonds? How to clean fragile opals?

Focus on your target audience! (robin@searchengineworkshops.com