Looking to grow your business? Make sure you have these marketing tools in place:

#10 A powerful tagline

In 10 words or less, a good tagline reinforces a company’s reason for being. And smaller companies will find it to be one of the hardest working tools. To get one, first boil down to a single sentence, the benefits of doing business with your company. Then, take write up a few version of this and take them to a good copywriter. After deciding upon one, marry this tagline up with your company name and logo wherever they appear.

#9 Consistent branding elements

During the 19th and early 20th centuries, a rancher would mark his cattle with an exclusive brand. This brand, depicting a unique visual image, distinguished his cattle from another rancher’s. A branding effort for a growing company works the same way. The consistent use of branding elements (i.e. name, tagline, logo, colors, fonts, and typestyles) clearly identifies your company from the competition.

#8 Search engine positioning

Today, just having a high-quality website doesn’t mean success. Having large numbers of qualified prospects visiting your site does. If you’re not spending equally on the promotion of your site through search engine positioning, then your website isn’t working hard enough. One recent client of mine who found my site through a search engine, generated a whopping 1,500%+ return on my search engine investment.

#7 Calls-to-action

It’s not enough to just rattle off your product’s features and benefits. You must go one step further by telling your reader exactly what you want her to do next. Too often marketing materials effectively present a company, then leave the next step up to the reader’s imagination. This is a missed opportunity. Instead, spell out exactly what your reader should do next. “Visit lipe@emergemarketing.com or (612) 824-4833.

Kristin@emergemarketing.com