"Pull Marketing" has always been, and will continue to be the most effective internet marketing strategy at your disposal. Allow me to explain. Most marketing efforts can be placed into one of three categories:

1. "Push Marketing" or advertising basically screams at the viewer. "Hey Look at ME, Buy My Stuff NOW!" Because we are exposed to this type of marketing thousands of times a day, we've learned to tune it out, hate it and even protest against it. Look at SPAM for instance. People even get arrested for using email to "Push" their offers in front of us!

With Push Marketing we have no choice in the matter. We get a sales pitch whether we want it or not. And who doesn't want a choice in what they see, read or hear?

2. "Permission Marketing" on the other hand aims to seduce us into allowing others to advertise to us. They offer up promises of great useful content, special offers and discounts if we signup, opt-in or subscribe. It's effective but loosing ground day by day as we see the content more and more diluted by the ads.

Basically, they ask us if they can advertise to us and we have a choice whether the content they're offering is valuable enough to us to put up with the ads.

3. "Pull Marketing" is when people come to you, with a purpose. If I'm seeking the services of a programmer to develop a script for a web site I'm working on, the first place I begin my search is either a search engine or a site where I know programmers can be found like paul@top100marketing.com