There are over 200 million people worldwide connected to the Internet, with over 64 million regular users in America. It’s no wonder that such a vast audience has made online marketing one of the fastest growing industries in the world. However, half the trick of conducing successful ecommerce is finding a way to get people to your site in the first place—hence online advertising.
Internet advertising generated an astounding $1.92 billion in 1999, double from the amount generated in the previous year.
According to the Association of National Advertisers, nearly half of all American companies are selling online. The American City Business Journal reports that businesses that use the Internet grow 46% faster than those that don’t.
Online advertisers beware; marketing trends in this industry often become outdated faster than you can say “pop-up. Here are some of the most common outdated online marketing techniques that should be avoided:
Pop Ups Ads- Pop-ups ads are like the billboards of the information superhighway—you can’t go anywhere without seeing at least one. The Internet has become so saturated with pop-ups that overall web traffic times are slowing down. Most web users are downloading software that eliminates them from their system, so they are not the best way to reach prospective consumers.
E-commerce sites- Internet stores have become way too abundant, especially when likely 99% of what you’re looking for can be found at jessica@redchilimedia.com
