Previous Jaguar XK, which was produced in 1996 and terminated in June of 2005, is considered a good selling sport car in the previous time. It is quite a challenge of new XK that the design and automotive engineering must be better than the old one. New XK improves the progress in automotive engineering very much and is more than Jaguar's expectation in the production of sport cars. It is because its development in aluminum body, transmission system, modern and luxury inner design. Debut a new Jaguar XK, which is fully improved in design, engineering, and thrust, is considered an extreme excitement.

New Jaguar XK was debuted in the beginning of 2006, and it showed the leadership of light-weighted automobile technology and still stayed beauty. A quality production of new XK will show the performance, luxury, and Jaguar design.

New XK is categorized in large-sized luxury sport car. Its market has high rate of growth and competition. During 1996-2006, sport cars market around the world has been growing over 200 percent, from 48,000 to 99,000 cars, as well as the quantity of competitors, from 4 to 7. It is predicted that in the next 5 years, there will be at least 8 competitors.

Generally, there are 2 main groups in large-sized luxury sport cars, which are Grand Tourers, high class luxury and comfortable one, and Overtly Sporty Cars, great performance and control. For XK, the significant property that draws both kinds of customers is the luxury sport cars and has great performance and control. In the past, when customers were going to buy one, they would have to consider which kind of sport cars they would really want, between luxury and comfortable or a great control.

New XK can interest customers who want a luxury car. That means they are looking for Grand Tourers that indicates wealth and extra but still sport, or in other words, luxury in sport style.

New XK has an incredible appearance which shows Jaguar-ness and high performance. Furthermore, customers will see the inner design which is very well-blended. Everything will focus on the driver. For instance, high quality materials, color tone, and many technologies play a part in comforting the drivers which makes the cars their highest performance.

The modern technology will help produce customers' driving experience and get their hearts. For example, an automatic reverse variation speed controlling and touch screen display in center console. We can say that new XK is the best sport car that can very well satisfy the customers in both sport style and luxury.